Why You Can Trust Me With Your Technology
Ex-founder, ex-corporate. Newly relocated to Melbourne. I love growth—since relocating, I've been indulging in my green thumb, tending to my vegetable patch and watching things flourish. I'm working on my own longer term project. But rather than just watch the grass grow, as they say, I'm here to graft alongside you and cultivate your business growth.
[Photo: Gumboots, vegetable patch]
My Background
Bootstrapped, Grew & Successfully Exited 2 Companies
I've been in your shoes. I bootstrapped, grew and successfully exited Jitbug, Dynamic Recruiters, and Scissors. I know what it's like to struggle with systems that don't quite work, to weigh up expensive technology investments, and to worry about disrupting operations during an upgrade.
Smarts + Hard Graft = GraftPoint
Like grafting a fruit tree, I bring together the best of different worlds—smarts combined with the hard graft you need. Small businesses need a solution that fits them and their budget. An experienced operator to align your vendors, prune what's not working, and ensure all effort is focused on the things that will help your business thrive.
My Superpower: Planting Seeds of Independence
I know how to train, upskill and hand over the keys—then watch your team flourish without me. I did it while spending 18 months living my dream in Portugal. The goal isn't dependency, it's cultivating capability that takes root and grows long after I'm gone.
My Approach
Business-First, Always
Technology is a tool, not a goal. I focus on nurturing business outcomes, not tech for tech's sake. Strong roots before tall branches.
Before recommending any solution, I ask: What's the actual business problem? What's it costing you? What ROI can you realistically expect? Sometimes the answer is "fix your process first" or "wait six months." That's okay—sustainable growth takes patience.
Plain English
No jargon. No condescension. Just clear explanations that business leaders can understand.
You shouldn't need a computer science degree to make informed technology decisions about your business. I translate technical complexity into straightforward language, explain trade-offs clearly, and ensure you understand not just what I'm recommending, but why—so you can make confident decisions.
Honest Advice
I'll tell you when something isn't worth doing. Your success matters more than my billable hours.
Sometimes the best advice is "don't spend money on this yet" or "your current system is fine." I've walked away from projects that weren't right for the client. Building trust means being honest about what you need versus what vendors want to sell you—even when it costs me revenue.
A Bit More Personal
With a background in banking and professional services, I decided I wanted to chart my own course in life. Jitbug was launched in 2015. During this time, I completed my doctorate in Statistics part-time. I know what hard work is. There is no such thing as an overnight success. Everything takes dedication, patience, hard work and good decision making.
I recently took a sabbatical and spent 18 months living my dream in Portugal. It gave me perspective on what really matters in business and life — and reinforced my belief that technology should enable freedom, not create dependency.
Now in Melbourne, I'm literally putting down roots on a personal project — working on a project that combines patient cultivation with practical craft. It's a fitting metaphor for what I do at GraftPoint: bringing together the best elements, doing the hard graft, and cultivating sustainable growth in your business.
[Image of Fiat car]
Why I'm Different
Sustainable growth over quick fixes
I've been around long enough to see trends come and go. I recommend proven, stable solutions that deliver real business value—planted with care, tended with patience, harvested when ready.
I understand established businesses
You have customers, employees, and systems you can't just turn off. I plan for that reality. You can't transplant an established tree without careful preparation—the same goes for your business systems.
Cross-generational expertise
I've successfully trained everyone from 25-year-olds to 65-year-olds. Everyone can learn—it just takes the right approach.
Let's Talk About Your Technology
Book a free 30-minute discovery call. No sales pitch—just an honest conversation about your needs.
Let's Chat